Optimizing the four areas of SEO scoring will benefit your rankings in the search engine results pages (SERP).Ī good SEO score is between 80-100. Although Google’s algorithm doesn’t take your SEO score into consideration when indexing and ranking your website, a good SEO score is linked to higher ranking and search engine visibility.
A low score indicates technical and user experience issues. A high SEO score means that your website meets the quality standards for good search engine optimization. They are based on four areas that affect crawlability and ranking performance: content, technical, user experience, and mobile. What Is an SEO Score?Īn SEO score is a measure of how well the technical aspects and user-facing elements of your website contribute to search engine optimization. Greater visibility and ranking higher in search results than your competition can have a huge impact on your bottom line. Search is often the primary source of digital traffic for brands and complements other marketing channels. SEO is a fundamental part of digital marketing because people conduct so many searches every year, often with the intent to find information about products and services. Unlike paid searches, you can’t pay search engines to gain higher organic search rankings, which means SEO experts have to put in the work. This helps them determine the order the pages should appear in the search results for a given query. Then, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals. Search engines such as Google and Bing then use bots to crawl pages on the web, from site to site, collecting information about those pages and putting them in an index. The better visibility pages have in search results, the more likely you are to gain attention and attract prospective and existing customers to your business. SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business and search engines such as Google or Bing. How to Use SEO Score to Improve Your Website.
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